Wow. The top one looks like it has an emboss effect, or possibly inner shadow, applied to the type. What do they look like in Acrobat?
For Word, yeah, you can't use a PDF (stupid Word), but you can export the PDF from Acrobat to .eps and it will give you an outlined file you can send, or convert in Illustrator to other formats as well. I'm not saying outlines are always wrong, just that they are not always the first choice, and I would ALWAYS keep a live type copy for future editing if possible.