Perhaps I am just of the mind that logotype or logos ought to be graphics...and/or that resizing live type by successive punching in numbers into the point size box is too fiddly for me to get what "looks" like a good, relational size for the other elements on the page I am working on.
Whereas with, in this case, outlined text, one grabs a corner holding shift down and simply eyeballs the size. If later I decide it should be larger/smaller, same thing. So to me it is simply quicker.
But like I wrote, I would use AI in the first place. Which renders all my babble above moot.
Take care, Mike