Thanks for the responses! I was pulled away for a few days and just getting back...
Example: We are testing with a simple postcard design, that has a variety of custom fields being pulled in (based on a pretty complex set of segmentation criteria). As the designer, I designed the piece in InDesign. However, Aprimo is requiring that I create HTML for the postcard (html for a printed piece??). This just does not make sense... nor does it work when I humor them and provide the html + images.
NavShriv: I would be interested in learning more about your company, and if it could help with our situation!
Anejako1: I'm also very interested to see if your experience would help my situation above.